News Corp, Microsoft Prepare to Battle Google

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Monday, November 23rd, 2009

We have previously discussed Rupert Murdoch’s distaste for Google, but the Aussie news baron has taken one more step to his plans to withdraw from the search engine behemoth:

Microsoft has had discussions with News Corp over a plan that would involve the media company being paid to “de-index” its news websites from Google, setting the scene for a search engine battle that could offer a ray of light to the newspaper industry…

News Corp has been exploring online payment models for its newspapers and has taken an increasingly hard line against Google.

Rupert Murdoch, News Corp chairman, has said that he would use legal methods to prevent Google “stealing stories” published in his papers.

Microsoft is desperate to catch Google in search and, after five years and hundreds of millions of dollars of losses, [its search engine] Bing, launched in June, marks its most ambitious attempt yet.

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