Newspaper Revs Slide 5.6%, Online Jumps 14%
Media Daily News
Erik Sass
The newspaper industry endured another round of declines in advertising revenue in the second quarter of 2010, according to the Newspaper Association of America. But it was significantly smaller than losses in previous quarters, suggesting the business may be leveling out.
The stats hold out hope that the drop will stabilize or even begin to rebound in forthcoming quarters. The second quarter brought another bright spot, with renewed growth in online ad revenues.
Total newspaper advertising revenues declined 5.6% from $6.82 billion in the second quarter of 2009 to $6.44 billion in 2Q 2010, according to the NAA, due entirely to a 7.6% drop in print ad revenues, from $6.16 billion to $5.7 billion.
Online revenues jumped 13.9% from $653 million to $744 million — the first time they have experienced double-digit-percentage growth since the fourth quarter of 2007.
