AP: White House tweeting spreads president’s message

Posted on March 8, 2010

By PHILIP ELLIOTT
The Associated Press

WASHINGTON — (pound sign)wanttospinWHreporters?

If you’re PressSec – White House press secretary Robert Gibbs‘ username on Twitter – you join the powerful social media platform and push your message across the Internet, 140 characters at a time.

Blending behind-the-scenes nuggets with a defense of President Barack Obama’s record, White House and administration officials increasingly are communicating through Twitter.

The popular social network is operating as a Web-based clearinghouse for public statements on weighty subjects (the federal budget) and the mundane (personal grocery lists). It’s similar to a bulletin board where anyone can post short notes and users cull the pieces they see by choosing to “follow” individuals’ account.

Forget press releases. Gibbs and his deputy, Bill Burton, are now sharing news in Twitter messages. So far 33,000 people have signed up to follow Gibbs and more than 6,000 are tracking Burton. Those two officials have a ways to go to catch actor Ashton Kutcher and his 4.6 million followers.

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