By Gerry Storch
Online Journalism Review

Bleacher Report, which calls itself “the Web’s largest sports network powered by citizen sportswriters,” made a big breakthrough for itself on Feb. 22… and the citizen journalism movement.

The company announced it was beginning a partnership with Hearst to introduce local online editions in the newspaper publisher’s four largest markets, including San Francisco Chronicle’s SFGate, the Houston’s Chronicle’s Chron.com, the San Antonio Express-News‘ MySan Antonio.com, and Seattlepi.com. Essentially, headlines will be pulled into the main sports page, highlighting local content from Bleacher Report’s citizen journalists.

For the newspapers involved, the partnership represents an extra stream of advertising revenue and, most importantly, a commitment to increasing coverage of local sports.

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